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Contacts

Norvege, Kalama

info@kickitambassadors.org

+250 788 262 750

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Football

A Milestone Worth Celebrating: 10 Ambassadors Academy Boys Join FIFA Talent Development Scheme

At Ambassadors Group Rwanda Ltd, we believe in the power of sport to transform lives, shape character, and glorify God through the talents He has given us. Today, we celebrate a milestone that fills our hearts with joy and gratitude: 10 boys from our National Football Academy have been selected at the national level to join FIFA’s Talent Development Scheme (TDS).

This global program is designed to identify, nurture, and develop the best young players with potential to play at the highest levels of football. For our boys, it represents more than just recognition; it is a platform that will sharpen their skills, grow their confidence, and open doors to opportunities beyond borders.

As we reflect on this achievement, we are reminded that each training session, each early morning, and each moment of discipline has been worth it. Watching these young players grow in their abilities is not only a victory for them individually, but also for their families, our coaches, and the entire Ambassadors community.

We extend our gratitude to FIFA, the Rwanda Football Federation, our coaches, and the parents who continually support and invest in these children’s journeys. Above all, we give glory to God, who makes all things possible.

This milestone is just the beginning. We believe that through commitment, mentorship, and faith, these boys, and many more to come, will rise to influence the world of football and beyond.

Together, we celebrate. Together, we dream. Together, we build the next generation.

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Football

Fellowship Through Football: Kamonyi Meets Kigali

As the holiday football coaching program came to a close, the best way to celebrate was not only on the pitch but also in fellowship. Ambassadors Kamonyi Academy and Ambassadors Football Kigali Academy came together for a special game that brought joy, competition, and unity among our young players.

Both academies enjoyed playing together, sharing skills, and building friendships that go beyond football. More than just a game, this gathering reminded us of the power of sport to connect people, nurture discipline, and shape character.

We are especially grateful for the strong partnership with parents, whose support makes it possible to develop the talents of our children. Together, we are laying a foundation for future leaders both on and off the field.

During the event, we also took time to recognize the best performer at the national level who has now advanced to secondary school. This recognition was a way to encourage the rest of our players to keep working hard, both in their studies and in football.

At Ambassadors Football, we believe in developing the whole person, mind, body, and spirit, while glorifying God through sport. Bringing our academies together was a reminder that football is more than a game; it is a tool for fellowship, growth, and impact in the lives of the next generation.

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Trainings

Growing Together: Experiential Team-Building for Couples – Best Mutima w’Urugo Norvege – Karama

This past weekend, Best Mutima w’Urugo brought together couples for a memorable team-building activity, designed to strengthen marriages and promote harmony within families. The event was facilitated by Ambassadors Group Rwanda Ltd, who conducted interactive games and exercises based on their well-established expertise in team building and community engagement.

Teamwork Lessons for Marriage

Through a series of engaging and playful activities, couples explored the core values of teamwork as they apply to family life:

Sharing a Common Vision – Learning the importance of setting shared goals and walking in the same direction as a couple.

Knowing the Strength of Your Partner – Appreciating each other’s unique gifts and contributions.

Practicing Gentle Communication – Developing habits of listening with empathy and speaking with kindness.

Carrying Each Other’s Burdens – Supporting one another through challenges and difficulties.

Disagreeing with Respect – Handling Conflicts with Patience and Honor Rather than Division.

Celebrating Each Other’s Wins – Rejoicing in successes, both big and small, as a team.

The games turned these principles into real-life experiences, helping couples laugh, connect, and reflect on how teamwork can transform their relationships.

More Than Just Games

The activities conducted by Ambassadors Group Rwanda Ltd were not only fun but also deeply meaningful. They created opportunities for couples to rediscover unity and purpose in their marriage. By blending lessons from sports, teamwork, and family values, the program offered practical tools for strengthening relationships and building stronger families.

As one couple reflected: “We realized that teamwork in marriage is not just about solving problems—it’s about walking hand in hand with one purpose: to make our marriage work.”

Building Strong Families, Building Strong Communities

This initiative demonstrates how teamwork principles, when applied to marriage, foster healthier families and stronger communities. By serving couples through such activities, Best Mutima w’Urugo and Ambassadors Group Rwanda Ltd are investing in the heart of society, the family

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Trainings

Building the Future of Football in Rwanda: A Partnership of Purpose

In a groundbreaking collaboration, Ambassadors Group Rwanda Ltd and the Rwanda Football Federation (FERWAFA) have launched a nine-day D-License Coaching Training for 33 coaches sponsored by Compassion International Rwanda.

The opening of this training was officiated by the National Technical Director of the Rwanda Football Federation, the Partnership Facilitator of Compassion International in Eleven communities in Gicumbi, sponsored by Compassion International Rwanda / Gicumbi Cluster, and the Managing Director of Ambassadors Group Rwanda Ltd, who also serves as the Africa Director of Ambassadors Football. Their joint presence signified the unity of vision and commitment to see football used as a tool for both professional development and spiritual transformation.

This initiative marks a significant step in shaping the next generation of grassroots football in Rwanda, combining technical development with values that go beyond the pitch.

Transforming Coaches, Transforming Communities

Upon completing the training, the 33 coaches will return to their local churches and communities to work with over 500 children across 11 different communities in Rwanda. These coaches are not only being equipped with technical knowledge but also being empowered to lead with integrity, faith, and vision.

The vision behind this program is clear: to see the lives of both players and coaches transformed through the game of football. The mission is to glorify God with our talents and become positive influencers in the world of sport. By rooting football development in Christian values, Ambassadors Group Rwanda Ltd and FERWAFA are building a framework where coaching is about more than tactics and drills; it is about shaping lives.

Football and Discipleship: Releasing Children from Poverty in Jesus’ Name

At the heart of this initiative lies the powerful motto of Compassion International: “Releasing children from poverty in Jesus’ name.” Poverty is not only a lack of material resources but also the absence of opportunities, hope, and guidance. By combining Compassion’s holistic approach with football, children are given a chance to grow in every dimension of life.

Through sport development, children experience physical growth as they build strength, discipline, and healthy habits. At the same time, the program nurtures spiritual development by grounding both coaches and players in biblical values, pointing them toward Jesus Christ as the true source of transformation. Alongside this, football provides a safe space for emotional development, where children learn teamwork, resilience, self-confidence, and the joy of belonging to a caring community.

This blend of discipleship and football becomes more than just a game, it is a pathway to restoring dignity, hope, and purpose. As coaches disciple children through training sessions and mentorship, they not only release them from cycles of despair but also equip them to live out their God-given potential. In this way, football becomes a living tool of Compassion’s mission: transforming lives and releasing children from poverty in Jesus’ name.

A Milestone for Grassroots Football

This combined effort between Ambassadors Group Rwanda Ltd and FERWAFA is a milestone for grassroots football in Rwanda. It represents a new chapter where football excellence meets holistic transformation. Children will not only learn to play the game better, but they will also grow in character, discipline, teamwork, and faith.

By equipping coaches who are both technically skilled and spiritually grounded, this collaboration ensures that football becomes a tool for hope and opportunity. It bridges the gap between professional football development and community-based discipleship, paving the way for a brighter future for Rwandan children.

Looking Ahead

As this journey begins, the dream is bigger than the game itself. It’s about creating environments where children can dream boldly, discover their God-given potential, and become leaders who influence society positively, both on and off the pitch.

This initiative stands as a powerful example of what happens when sports, faith, and community come together with a shared purpose: to glorify God and transform lives through football.

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Football

Introducing Our New Ball Brand: Made in Rwanda, Built to Last

Crafted in Kagamba by skilled young women, our footballs embody Rwanda’s excellence. Made with durable premium leather, they withstand the toughest fields while carrying a story of dignity, opportunity, and hope stitched into every ball.

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Football

Ambassadors Football delegation welcomed by State Minister

Ambassadors Football Rwanda was welcomed by the State Minister of Sports, who praised the group’s grassroots programs and ball production efforts. Plans for a new U17 pitch in Kigali were shared, aligning with Rwanda’s vision of sport as a key sector for youth development and investment.

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Football

From a Dream to the Pitch: Footballs for Every Child

AGR Ltd hand-crafts durable footballs in Rwanda so every child can play. Each ball is more than a game, it’s a seed of hope, teamwork, and character.