Five years after being selected through a youth football development initiative by Ambassadors Group Rwanda Ltd, Bana Etienne has reached a remarkable milestone by joining APR FC, demonstrating the lasting impact of identifying, nurturing, and investing in young talent.
Yesterday on 15th April 2026, Ambassadors Group Rwand Ltd in partnership with Primary School SOS-Gisozi have organized the Two days Football festival to help the children love the game of football and have something fun before the third school term starts this coming Monday. It was such a great honour to have Haruna Niyonzima, former Captain Amavubi, and now working in FERWAFA to identify young football talents. It was also an honour to have RENE Uwineza, who was raised by Ambassadors National Football Academy and now plays for Kiyovu Sport, and was even called recently to play for Amavubi. Ambassadors Group Rwanda Ltd is a sports company whose mission is to contribute to sports development in Rwanda through talent development and football manufacturing, where every child deserves a ball made in Rwanda by Rwandans. In our academy, we make sure that every kid has his/ her own ball that he/she practice with.
Kids with Haruna Niyonzima from FERWAFA
Kids with Rene Uwineza, who plays for Kiyovu Sport and Amavubi
Kids at football festival
This past week, we successfully delivered 450 high-quality footballs to 45 communities across Rwanda. Through this initiative, over 10,000 children will have the opportunity to play, be mentored, stay active, and grow their football talents.
What makes this campaign even more meaningful is that every ball is proudly made in Rwanda, handcrafted by our young local artisans, 60% of whom are women. By choosing locally made balls, we are not only empowering children on the field but also creating dignified jobs and skills for Rwanda’s youth off the field.
AGR Ltd continues to collaborate with like-minded partners who share our vision of giving every child under 12 the opportunity to enjoy the beautiful game of football.
Together, we are shaping a brighter future — one ball, one child, and one community at a time.
The Stitch That Changed the Game: Empowering Rwandans Through Football Making
A proud moment was celebrated today as 33 coaches received their CAF D License Certificates after completing training organized by Ambassadors Group Rwanda Ltd (AGR Ltd) in partnership with the Rwanda Football Federation (FERWAFA).
This program equips local coaches with essential knowledge and practical skills to work with young players more effectively. The newly certified coaches will now support children sponsored by Compassion International across 11 churches, helping them to grow both in their football abilities and personal development.
At AGR Ltd, we’ve seen firsthand that children learn best through play. Football offers an engaging environment where they can build confidence, teamwork, discipline, and leadership. By investing in coach education, we’re strengthening the foundation for youth football and creating opportunities for lasting community impact.
We’re grateful for the collaboration with FERWAFA and for the commitment of every coach who completed the course. Together, we’re shaping a brighter future for the next generation, one game at a time.
Who would have known that the footballs made by young Rwandan girls in Kagamba, Gicumbi District, in the Northern Province, would one day be used to launch the Rwanda School Competition under the Sport Scolaire project?
During the launch of this exciting program, I was deeply encouraged by the leaders in the education sector who commended the quality of our balls and expressed hope that they would soon be used in all schools across Rwanda.
It was a joyful moment to see the Minister of Sports and the Minister of Education personally kick our balls and enjoy playing with the children during the football festival organized by Sport Scolaire. Their participation was a powerful statement of support for locally made products and for the role of football in transforming young lives.
This milestone reminds us that football development becomes sustainable when we produce our own balls locally. We are committed to ensuring that more young players get the opportunity to play, learn, and grow—because the more they touch the ball, the more skills and techniques they develop.
Today, we proudly produce footballs of all sizes — Size 2, Size 3, Size 4, and Size 5 — right here in Rwanda.
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#MadeInRwanda #FootballDevelopment #SportScolaire #EmpoweringYouth #AmbassadorsFootball
Ambassadors Group Rwanda Ltd is celebrating another inspiring milestone as Bana, one of our young footballers, has been promoted to the Second Division with Intare FC, where he will play as a left winger.
Bana’s journey is a beautiful story of talent, perseverance, and faith. He joined Ambassadors Football at just 11 years old, where his love for the game quickly became evident. His breakthrough came during the first ADEPR–Ambassadors Football National Tournament in 2018, where he displayed exceptional skill and determination.
Recognizing his potential, Bana was selected among the best players in 2019 and received educational sponsorship through Ambassadors Football. In 2020, he was once again chosen as one of the most talented boys, joining Sumba Secondary School to be part of the Ambassadors Football Elite Academy, a program that nurtures both football and faith development.
Beyond his talent, Bana is known for his deep love for Jesus and his close relationship with his mother, who has tirelessly supported him, often making sacrifices to ensure he has food and the strength to train. Her faith and dedication have played a vital role in shaping the young man he is today.
At Ambassadors Group Rwanda Ltd, we are always grateful to see young players who were nurtured in our programs grow into professional footballers. Bana’s promotion stands as a testimony of God’s faithfulness and the impact of long-term investment in young lives.
He now joins René and Didier, other Ambassadors graduates, in the professional ranks—continuing the mission of using football to develop talent, build character, and share the hope of the Gospel.
At Ambassadors Group Rwanda Ltd, we believe in the power of sport to transform lives, shape character, and glorify God through the talents He has given us. Today, we celebrate a milestone that fills our hearts with joy and gratitude: 10 boys from our National Football Academy have been selected at the national level to join FIFA’s Talent Development Scheme (TDS).
This global program is designed to identify, nurture, and develop the best young players with potential to play at the highest levels of football. For our boys, it represents more than just recognition; it is a platform that will sharpen their skills, grow their confidence, and open doors to opportunities beyond borders.
As we reflect on this achievement, we are reminded that each training session, each early morning, and each moment of discipline has been worth it. Watching these young players grow in their abilities is not only a victory for them individually, but also for their families, our coaches, and the entire Ambassadors community.
We extend our gratitude to FIFA, the Rwanda Football Federation, our coaches, and the parents who continually support and invest in these children’s journeys. Above all, we give glory to God, who makes all things possible.
This milestone is just the beginning. We believe that through commitment, mentorship, and faith, these boys, and many more to come, will rise to influence the world of football and beyond.
Together, we celebrate. Together, we dream. Together, we build the next generation.
As the holiday football coaching program came to a close, the best way to celebrate was not only on the pitch but also in fellowship. Ambassadors Kamonyi Academy and Ambassadors Football Kigali Academy came together for a special game that brought joy, competition, and unity among our young players.
Both academies enjoyed playing together, sharing skills, and building friendships that go beyond football. More than just a game, this gathering reminded us of the power of sport to connect people, nurture discipline, and shape character.
We are especially grateful for the strong partnership with parents, whose support makes it possible to develop the talents of our children. Together, we are laying a foundation for future leaders both on and off the field.
During the event, we also took time to recognize the best performer at the national level who has now advanced to secondary school. This recognition was a way to encourage the rest of our players to keep working hard, both in their studies and in football.
At Ambassadors Football, we believe in developing the whole person, mind, body, and spirit, while glorifying God through sport. Bringing our academies together was a reminder that football is more than a game; it is a tool for fellowship, growth, and impact in the lives of the next generation.
Crafted in Kagamba by skilled young women, our footballs embody Rwanda’s excellence. Made with durable premium leather, they withstand the toughest fields while carrying a story of dignity, opportunity, and hope stitched into every ball.
