Kigali, Rwanda – Ambassadors Group Rwanda Ltd (AGR Ltd) is proud to announce the signing of a Memorandum of Understanding (MOU) with SEQUA gGmbH, a German non-profit development organization. This partnership will provide the much-needed technical support and machinery to boost AGR Ltd’s ball production and coaching services. The collaboration aims to foster growth, create jobs, and ensure the availability of sports materials in the Rwandan market.


Key Focus Areas of the Partnership
This strategic partnership will focus on:
Enhancing ball production and coaching services at AGR Ltd
Providing the necessary machinery to increase production capacity
Creating job opportunities through enhanced operations
Ensuring the availability of sports materials in the local market
By leveraging SEQUA’s expertise, AGR Ltd will improve its football product quality, expand its production output, and deliver better-quality sports materials to the market. This partnership aligns with AGR Ltd’s commitment to contributing to the growth of the Rwandan sports industry while simultaneously providing local employment opportunities.


Ambassadors Group Rwanda Ltd’s Continued Commitment
This collaboration will also help AGR Ltd reach new heights by strengthening its competitive position in the market and continuing its mission of nurturing talent in Rwanda’s football sector. With SEQUA’s support, AGR Ltd is poised to scale its impact and contribute more effectively to youth development in Rwanda.
About SEQUA gGmbH
SEQUA is a globally recognized non-profit organization based in Bonn, Germany. Since 1991, SEQUA has been a pioneer in international cooperation, working with the German private sector to provide expertise in capacity development, vocational education, and private sector growth. SEQUA specializes in helping small and medium-sized enterprises (SMEs) improve competitiveness and productivity, while focusing on sustainable development and job creation.