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Contacts

Norvege, Kalama

info@kickitambassadors.org

+250 788 262 750

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Trainings

Building the Future of Football in Rwanda: A Partnership of Purpose

In a groundbreaking collaboration, Ambassadors Group Rwanda Ltd and the Rwanda Football Federation (FERWAFA) have launched a nine-day D-License Coaching Training for 33 coaches sponsored by Compassion International Rwanda.

The opening of this training was officiated by the National Technical Director of the Rwanda Football Federation, the Partnership Facilitator of Compassion International in Eleven communities in Gicumbi, sponsored by Compassion International Rwanda / Gicumbi Cluster, and the Managing Director of Ambassadors Group Rwanda Ltd, who also serves as the Africa Director of Ambassadors Football. Their joint presence signified the unity of vision and commitment to see football used as a tool for both professional development and spiritual transformation.

This initiative marks a significant step in shaping the next generation of grassroots football in Rwanda, combining technical development with values that go beyond the pitch.

Transforming Coaches, Transforming Communities

Upon completing the training, the 33 coaches will return to their local churches and communities to work with over 500 children across 11 different communities in Rwanda. These coaches are not only being equipped with technical knowledge but also being empowered to lead with integrity, faith, and vision.

The vision behind this program is clear: to see the lives of both players and coaches transformed through the game of football. The mission is to glorify God with our talents and become positive influencers in the world of sport. By rooting football development in Christian values, Ambassadors Group Rwanda Ltd and FERWAFA are building a framework where coaching is about more than tactics and drills; it is about shaping lives.

Football and Discipleship: Releasing Children from Poverty in Jesus’ Name

At the heart of this initiative lies the powerful motto of Compassion International: “Releasing children from poverty in Jesus’ name.” Poverty is not only a lack of material resources but also the absence of opportunities, hope, and guidance. By combining Compassion’s holistic approach with football, children are given a chance to grow in every dimension of life.

Through sport development, children experience physical growth as they build strength, discipline, and healthy habits. At the same time, the program nurtures spiritual development by grounding both coaches and players in biblical values, pointing them toward Jesus Christ as the true source of transformation. Alongside this, football provides a safe space for emotional development, where children learn teamwork, resilience, self-confidence, and the joy of belonging to a caring community.

This blend of discipleship and football becomes more than just a game, it is a pathway to restoring dignity, hope, and purpose. As coaches disciple children through training sessions and mentorship, they not only release them from cycles of despair but also equip them to live out their God-given potential. In this way, football becomes a living tool of Compassion’s mission: transforming lives and releasing children from poverty in Jesus’ name.

A Milestone for Grassroots Football

This combined effort between Ambassadors Group Rwanda Ltd and FERWAFA is a milestone for grassroots football in Rwanda. It represents a new chapter where football excellence meets holistic transformation. Children will not only learn to play the game better, but they will also grow in character, discipline, teamwork, and faith.

By equipping coaches who are both technically skilled and spiritually grounded, this collaboration ensures that football becomes a tool for hope and opportunity. It bridges the gap between professional football development and community-based discipleship, paving the way for a brighter future for Rwandan children.

Looking Ahead

As this journey begins, the dream is bigger than the game itself. It’s about creating environments where children can dream boldly, discover their God-given potential, and become leaders who influence society positively, both on and off the pitch.

This initiative stands as a powerful example of what happens when sports, faith, and community come together with a shared purpose: to glorify God and transform lives through football.

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Football

Introducing Our New Ball Brand: Made in Rwanda, Built to Last

Crafted in Kagamba by skilled young women, our footballs embody Rwanda’s excellence. Made with durable premium leather, they withstand the toughest fields while carrying a story of dignity, opportunity, and hope stitched into every ball.

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Football

Ambassadors Football delegation welcomed by State Minister

Ambassadors Football Rwanda was welcomed by the State Minister of Sports, who praised the group’s grassroots programs and ball production efforts. Plans for a new U17 pitch in Kigali were shared, aligning with Rwanda’s vision of sport as a key sector for youth development and investment.

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Football

From a Dream to the Pitch: Footballs for Every Child

AGR Ltd hand-crafts durable footballs in Rwanda so every child can play. Each ball is more than a game, it’s a seed of hope, teamwork, and character.

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Football

Didier Promoted to Gasogi United Senior Team: A Milestone in Youth Development

Gasogi United has promoted 10 players from its U20 team to the senior squad, including Didier, a graduate of Ambassadors Group Rwanda Ltd Football Academy. His journey highlights the impact of early football development and youth mentorship.

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Partners

Ambassadors Group Rwanda Ltd Signs MOU with SEQUA to Support Business Growth and Job Creation

Ambassadors Group Rwanda Ltd has signed an MOU with SEQUA gGmbH, a German non-profit, to enhance its ball production and coaching services. This partnership will provide technical support and machinery to drive business growth, create jobs, and increase the availability of sports materials in Rwanda.

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Reports

Rene Uwineza: Rising Star from Ambassadors Academy to Rwanda’s Premier League

Rene Uwineza, a graduate of Ambassadors Football Academy, now shines in Rwanda’s top division with Kiyovu Sports FC. Known for his discipline, creativity, and two-footed talent, Rene is quickly becoming one of the country’s most exciting young wingers.

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Football

From Academy to Impact: The Story of Bizimana Mugiraneza Didier

Mugisha Didier joined Ambassadors Group Rwanda Ltd at age eleven. Today, he plays for Gasogi United U20 and continues his education with support from the club. His story reflects the power of long-term mentorship and holistic development.

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Reports

Ambassadors Football Kamonyi Launch

Ambassadors Group Rwanda Ltd has launched its third football academy, Ambassadors Football Kamonyi Academy, at Ruyenzi Football Field in Kamonyi District. It serves children aged 5 to 12, focusing on football skills and character development rooted in biblical values. Each child trains with their own locally made ball, promoting participation and faster learning. The academy reflects the group’s vision of using football to uplift communities across Rwanda.

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Reports

A New Partnership to Boost Local Ball Production and Create Jobs

Ambassadors Group Rwanda Ltd partners with SEQUA, a German social enterprise, to expand local football production, create 30 new jobs, and strengthen technical capacity for greater community impact.