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Contacts

Norvege, Kalama

info@kickitambassadors.org

+250 788 262 750

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Football

Ambassadors Group Rwanda Ltd is excited to launch our newest campaign: 1,000 Balls for 100 Football Communities.

This past week, we successfully delivered 450 high-quality footballs to 45 communities across Rwanda. Through this initiative, over 10,000 children will have the opportunity to play, be mentored, stay active, and grow their football talents.

What makes this campaign even more meaningful is that every ball is proudly made in Rwanda, handcrafted by our young local artisans, 60% of whom are women. By choosing locally made balls, we are not only empowering children on the field but also creating dignified jobs and skills for Rwanda’s youth off the field.

AGR Ltd continues to collaborate with like-minded partners who share our vision of giving every child under 12 the opportunity to enjoy the beautiful game of football.

Together, we are shaping a brighter future — one ball, one child, and one community at a time.

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WhatsApp Image 2025-11-14 at 20.12.41_cbc0b0d2
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Football

The Stitch That Changed the Game: Empowering Rwandans Through Football Making

The Stitch That Changed the Game: Empowering Rwandans Through Football Making

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Football

Empowering Coaches to Develop the Next Generation Through Football

A proud moment was celebrated today as 33 coaches received their CAF D License Certificates after completing training organized by Ambassadors Group Rwanda Ltd (AGR Ltd) in partnership with the Rwanda Football Federation (FERWAFA).

This program equips local coaches with essential knowledge and practical skills to work with young players more effectively. The newly certified coaches will now support children sponsored by Compassion International across 11 churches, helping them to grow both in their football abilities and personal development.

At AGR Ltd, we’ve seen firsthand that children learn best through play. Football offers an engaging environment where they can build confidence, teamwork, discipline, and leadership. By investing in coach education, we’re strengthening the foundation for youth football and creating opportunities for lasting community impact.

We’re grateful for the collaboration with FERWAFA and for the commitment of every coach who completed the course. Together, we’re shaping a brighter future for the next generation, one game at a time.

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Partners

Blessed Visit from Our Friends – Rob Rienow Family and Pastor Kep James

Today was a special and joy-filled day at Ambassadors Group Rwanda Ltd (AGR Ltd) as we welcomed our dear friends Rob Rienow and his family, together with Pastor Kep James, to our ball-making unit. Their visit brought great encouragement to our entire team and reminded us once again of how God is using this work for His glory and for the good of many families.

At AGR Ltd, we believe that football can be a powerful tool for transformation, not just on the field, but in everyday life. Through our handmade ball-making business, 30 men and women are now employed and able to feed their families through the work of their hands. Each ball represents both quality craftsmanship and a testimony of hope – showing what happens when faith meets hard work and purpose.

As our visitors toured the production area, they were inspired to see the skill, dedication, and passion behind every ball we produce. Their words of encouragement strengthened our team’s spirit and reminded us that this work is part of something much greater, a mission to bring change, dignity, and the message of Christ through sports.

We are truly grateful for their visit, their prayers, and their friendship. It is always uplifting when friends come to see what God is doing through AGR Ltd. Together, we continue to trust that every ball made here will go beyond play, it will carry hope, create opportunity, and open doors for the Gospel.

To God be the glory!

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FootballImpact

Dreams from Kagamba: When Locally Made Balls Reached Rwanda’s Schools

Who would have known that the footballs made by young Rwandan girls in Kagamba, Gicumbi District, in the Northern Province, would one day be used to launch the Rwanda School Competition under the Sport Scolaire project?

During the launch of this exciting program, I was deeply encouraged by the leaders in the education sector who commended the quality of our balls and expressed hope that they would soon be used in all schools across Rwanda.

It was a joyful moment to see the Minister of Sports and the Minister of Education personally kick our balls and enjoy playing with the children during the football festival organized by Sport Scolaire. Their participation was a powerful statement of support for locally made products and for the role of football in transforming young lives.

This milestone reminds us that football development becomes sustainable when we produce our own balls locally. We are committed to ensuring that more young players get the opportunity to play, learn, and grow—because the more they touch the ball, the more skills and techniques they develop.

Today, we proudly produce footballs of all sizes — Size 2, Size 3, Size 4, and Size 5 — right here in Rwanda.

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#MadeInRwanda #FootballDevelopment #SportScolaire #EmpoweringYouth #AmbassadorsFootball

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Football

Bana Promoted to Second Division with Intare FC

Ambassadors Group Rwanda Ltd is celebrating another inspiring milestone as Bana, one of our young footballers, has been promoted to the Second Division with Intare FC, where he will play as a left winger.

Bana’s journey is a beautiful story of talent, perseverance, and faith. He joined Ambassadors Football at just 11 years old, where his love for the game quickly became evident. His breakthrough came during the first ADEPR–Ambassadors Football National Tournament in 2018, where he displayed exceptional skill and determination.

Recognizing his potential, Bana was selected among the best players in 2019 and received educational sponsorship through Ambassadors Football. In 2020, he was once again chosen as one of the most talented boys, joining Sumba Secondary School to be part of the Ambassadors Football Elite Academy, a program that nurtures both football and faith development.

Beyond his talent, Bana is known for his deep love for Jesus and his close relationship with his mother, who has tirelessly supported him, often making sacrifices to ensure he has food and the strength to train. Her faith and dedication have played a vital role in shaping the young man he is today.

At Ambassadors Group Rwanda Ltd, we are always grateful to see young players who were nurtured in our programs grow into professional footballers. Bana’s promotion stands as a testimony of God’s faithfulness and the impact of long-term investment in young lives.

He now joins René and Didier, other Ambassadors graduates, in the professional ranks—continuing the mission of using football to develop talent, build character, and share the hope of the Gospel.

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ImpactTrainings

Quality Transformation – Aloys’s Journey

Aloys’s story is a testimony of how football and discipleship can bring true life change. Through his involvement in the ball-making ministry at Ambassadors Group Rwanda Ltd, Aloys was discipled, mentored, and guided in his faith journey.

This path led him to make the life-changing decision to follow Christ. He was baptized and later married, building a new life rooted in faith, love, and purpose.

Aloys’s transformation reminds us that ball-making is more than an economic activity. It is a ministry where lives are shaped, faith is nurtured, and communities are strengthened.

We don’t just make balls. We make disciples.

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ImpactTrainings

Empowering 24 Ball Stitchers through Employment

Thanks to the generous grant received from Bridges Beyond, Ambassadors Group Rwanda Ltd has been able to employ 24 ball stitchers in our production initiative.

This opportunity is more than just a job. It provides young men and women with steady income, practical skills, and a sense of dignity in their work. Every ball they stitch is not only built to last, but also carries with it the hope of a brighter future for their families and communities.

Stichers

By combining enterprise with purpose, we are proving that football can be a tool for both economic empowerment and social transformation in Rwanda.

We don’t just make balls. We make opportunities.

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Trainings

When JJ Okocha Met Ambassadors Group Rwanda Ltd at SportsBiz Africa Forum

At the recent SportsBiz Africa Forum, a gathering that drew dignitaries, business leaders, and sports innovators from across the continent, we at Ambassadors Group Rwanda Ltd (AGR Ltd) were honored to be part of the conversation on how sports can drive social and economic development in Africa.

The Forum provided a platform where nations and organizations explored how football and sport at large can be powerful tools for youth empowerment, education, and community transformation. For us, it was a special opportunity to share our story of locally made soccer balls, a simple idea with a profound purpose.

Ambassadors Group Rwanda Ltd at SPORTSBIZ AFRICA FORUM

A Memorable Visit from a Legend

Among the many distinguished guests, one moment stood out: when Jay-Jay Okocha, one of Africa’s most celebrated football legends, visited our stand. Known for his dazzling skills and inspirational career, Okocha was curious to hear how AGR Ltd began producing high-quality soccer balls right here in Rwanda.

We shared with him a story that continues to inspire us every day: how young women who graduated from our soccer program are now part of the production team, crafting durable footballs that meet the needs of African pitches. What began as a small dream has grown into a solution that is attracting recognition, not only from football icons like Okocha but also from institutions such as the Ministry of Sports in Botswana and many other partners across the continent.

Ambassadors Group Rwanda Ltd MD with JJ Okocha.
Ambassadors Group Rwanda Ltd MD with JJ Okocha.
Balls with a Story and a Purpose
Every ball we make carries more than just stitches and panels, it carries stories of resilience, empowerment, and transformation. For us, making footballs is not just a business; it is a mission. Our goal is clear: to make disciples of Jesus as we make the balls.
Each ball is a symbol of opportunity:
  • Opportunity for young people to play, dream, and grow.
  • Opportunity for local communities to see innovation and job creation in action.
  • Opportunity for the message of hope and purpose in Christ to spread through the beautiful game.
Looking Ahead
The SportsBiz Africa Forum reminded us that sport is more than entertainment; it is a force for development, unity, and hope. To have voices like JJ Okocha acknowledge and affirm our journey is both humbling and motivating.
We left the Forum encouraged and more determined than ever: to keep producing footballs in Rwanda, to keep telling our story, and to keep using

Sport as a tool for transformation in Africa.

Because in every ball we make, there is more than play, there is purpose.

Ambassadors Group Rwanda Ltd Stand.
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Trainings

Ambassadors Group Rwanda Ltd and FERWAFA trained coaches who support children sponsored by Compassion International.

Thirty-three coaches from Gicumbi District have completed a training program that awarded them the CAF D License certificate. The training was organized by Ambassadors Group Rwanda Ltd in partnership with the Rwanda Football Federation (FERWAFA).

The nine-day program was officially opened in Kigali by Gérard Buscher, Technical Director at FERWAFA. It was facilitated by instructors Rutsindura Antoine and Kwizera Jean Pierre, both of whom are certified coach educators under FERWAFA.

During the closing ceremony, Kanamugire Fidèle, FERWAFA’s Commissioner for Technical and Football Development, praised Ambassadors Group Rwanda Ltd for its contribution to nurturing young talents. He also thanked the churches supported by Compassion International for sending participants, and acknowledged Compassion International Cluster Gicumbi for sponsoring the training.

Kanamugire further commended Ambassadors Group Rwanda Ltd for its idea of producing training materials, including footballs, for the graduates. He stressed that it is not common for coaches to complete a CAF D License course and immediately be given equipment to support their work. He assured Ambassadors Group Rwanda Ltd that FERWAFA will continue partnering with them to train more coaches who will work with young players.

Pastor Seneza Jean Paul, Director of Ambassadors Group Rwanda Ltd, expressed his satisfaction with how the training was conducted and highlighted the expected positive impact on the participants.

He said, “This was a successful program. The coaches we trained were already supporting children in Compassion projects in Gicumbi District. They include 13 women and 20 men who will now work with children in 13 different projects and churches. Our aim was to expand their knowledge so that they can train children at a higher level.”

He added, “We want to raise players who have both talent and values, children who will grow into useful members of society in the future. The values we want them to have must be instilled from an early age.”

Pastor Seneza also noted that although this initiative began in Gicumbi, he believes it will be expanded to other parts of the country where Compassion International operates.

Instructor Rutsindura Antoine said he was impressed with the level of commitment shown by the trainees. “It was beginner-level training, but I saw very motivated beginners who have goals and a vision,” he said.

Graduate coach Habaguhirwa Vincent Jackson reflected on the experience: “We gained valuable knowledge. Before, we only helped children play casually, but now we have the skills to coach them properly in a way that does not compromise our faith.”

Another graduate, Mukansigayehe Françoise, shared her perspective: “I used to think football was just something ordinary, but I have realized that football is taught, and it involves many things we did not know. I learned that football has rules that must be respected. Now we have been sent to put into practice what we learned and see results. My personal goal is to raise children whose talents have not yet been discovered. I am confident that I will continue pursuing higher coaching licenses.”

Ambassadors Group Rwanda Ltd has established itself in football development in Rwanda, currently running three academies: a national-level academy in Nyamagabe District, one in Kibagabaga in Kigali, and another in Kamonyi District launched in July this year.

The organization is affiliated with Ambassadors Football International, a Christian ministry that works with churches to develop children’s talents while teaching the Word of God.

Thirty-three coaches were trained over a period of nine days.
The training was opened by Gérard Buscher, the Technical Director of the Rwanda Football Federation (FERWAFA).
Kanamugire Fidèle, Commissioner for Technical and Football Development at FERWAFA, praised the work of Ambassadors Group Rwanda Ltd and its role in promoting young talent.
The head of Ambassadors Group Rwanda Ltd, Pastor Seneza Jean Paul, encouraged the trained coaches to implement what they had been taught.
The company Ambassadors Group Rwanda Ltd manufactures footballs for use in various categories.
Thirty-three coaches completed the CAF D License training, organized in partnership between Ambassadors Group Rwanda Ltd and FERWAFA, and were given footballs to use in their coaching.