Ambassadors Group Rwanda Ltd welcomed representatives from FIFA Talent Development and FERWAFA Technical Development during its CAF D License coaches training, reinforcing the importance of investing in coaches to strengthen grassroots football development in Rwanda.
Ambassadors Group Rwanda Ltd, in partnership with FERWAFA, has started a D License Coaching Course for 35 coaches to strengthen grassroots football development and create better opportunities for children across Rwanda.
Five years after being selected through a youth football development initiative by Ambassadors Group Rwanda Ltd, Bana Etienne has reached a remarkable milestone by joining APR FC, demonstrating the lasting impact of identifying, nurturing, and investing in young talent.
Ambassadors Group Rwanda Ltd welcomed young football players from École Saint Bernadette de Kamonyi to its ball manufacturing facility, giving them a firsthand experience of how footballs are made and inspiring them through a story of innovation, purpose, and hope.
Ambassadors Group Rwanda Ltd is proud to be highlighted among the Rwandan SMEs contributing to the country’s economic growth and sustainable development.
On International MSME Day 2026, GIZ Rwanda-Burundi recognized the important role of Micro, Small, and Medium Enterprises in Rwanda’s transformation. MSMEs represent more than 85% of enterprises in Rwanda and continue to create jobs, strengthen local production, and open new market opportunities.
Through the SME Support Scheme, implemented by sequa gGmbH, Ambassadors Group Rwanda Ltd received support to strengthen the production quality of its footballs and improve its competitiveness in the market.
For us, this recognition reflects our mission clearly:
We make the balls. We build the players.
By producing quality footballs and investing in football development, Ambassadors Group Rwanda Ltd is committed to supporting Made in Rwanda products, creating opportunities for young people, and contributing to the growth of football in Rwanda.
We are grateful to GIZ Rwanda-Burundi, sequa gGmbH, and partners for supporting local enterprises and believing in Rwanda’s entrepreneurs.
Together, we continue to build football from production to the pitch.
Source: GIZ Rwanda-Burundi, International MSME Day 2026
Ambassadors Group Rwanda Ltd, in partnership with FERWAFA, is pleased to announce registration for the FERWAFA “D” License Course for beginner football coaches.
This course is designed to support beginner football coaches who want to gain practical and theoretical coaching knowledge. No previous coaching experience is required. The training will be delivered by CAF instructors from FERWAFA and will include both theory classes and practical sessions.
Course Details:
Start Date: 10/07/2026
Finish Date: 17/07/2026
Venue: Kigali Christian School – Kibagabaga
Sessions: Theory Classes & Practical Sessions
Fee: 100,000 FRW
Payment Details:
MoMo Code: 632213
Name: Ambassadors Group Ltd
Bank Account: 100033023728
Account Name: AMBASSADORS GROUP RWANDA LTD
Organizers:
Ambassadors Group Rwanda Ltd & FERWAFA
Call to Action:
Interested coaches are encouraged to register early.
Register here:
http://bit.ly/4v4iO3t
Contact:
Call & WhatsApp: +250 788 342 754 / +250 784 740 452
Email: info@kickitambassadors.org
At Ambassadors Group Rwanda Ltd, football is more than a sport. It is a platform for growth, discipline, confidence, teamwork, leadership, and character building.
Our coaching team is always ready to inspire young players through the game of football. Every training session is not only about improving skills on the pitch, but also about shaping young people for life. We believe that a good coach does more than teach passing, shooting, defending, or teamwork. A good coach helps children believe in themselves, respect others, stay disciplined, and develop the right mindset for their future.
At AGR Ltd, we see football as a powerful tool to coach life. Through the game, children learn patience, hard work, responsibility, communication, resilience, and respect. These are values they can carry beyond the football field, into school, family, community, and their future careers.
That is why enrolling your child with us is more than joining a football academy. It is a long-term investment in your child’s growth, confidence, discipline, and future. Our mission is to support young players not only to become better athletes, but also better people.
At Ambassadors Group Rwanda Ltd, we are building more than football players. We are helping shape future leaders through the beautiful game.
AGR Ltd Staff
Ambassadors Group Rwanda Ltd was honored to host Adrian and Daniel from Canada for a four-month internship that became a meaningful season of learning, service, and impact. Although the four months went by very quickly, their presence left a lasting mark on our staff, our programs, and the children and youth we serve across Rwanda.
From the beginning, Adrian and Daniel came with humility, commitment, and a genuine desire to serve. They did not only join our daily activities; they became part of our mission. Through their time with us, they supported our football academies, encouraged young players, and contributed to the character development of children and youth through mentorship, teamwork, discipline, and faith-based values.
Their contribution added great value to our staff and strengthened the quality of service we provide to the community. Ambassadors Group Rwanda Ltd focuses on football development, coaching, training, and the manufacturing of sports equipment, with a broader purpose of empowering young people through sport. Our academy also works with children from different age groups, including young players aged 5 to 16, helping them grow according to their skill level and stage of development.
During their internship, Adrian and Daniel invested deeply in the lives of the children and youth we serve. They shared their time, energy, skills, and encouragement with young people who are growing not only as players but also as future leaders. Their involvement reminded us that football is more than a game. It is a tool for building confidence, discipline, friendship, leadership, and hope.
As Ambassadors Group Rwanda Ltd, we are grateful for the opportunity to have hosted them. Their service reflected the heart of partnership and showed how people from different countries can come together to support the development of children and youth in Rwanda. We believe the seeds they planted during these four months will continue to grow in the lives of many young people.
We sincerely thank Adrian and Daniel for their dedication, love, and commitment. Their journey with us may have lasted four months, but their impact will remain part of our story.
Adrian and Daniel with AGR Team.
Yesterday on 15th April 2026, Ambassadors Group Rwand Ltd in partnership with Primary School SOS-Gisozi have organized the Two days Football festival to help the children love the game of football and have something fun before the third school term starts this coming Monday. It was such a great honour to have Haruna Niyonzima, former Captain Amavubi, and now working in FERWAFA to identify young football talents. It was also an honour to have RENE Uwineza, who was raised by Ambassadors National Football Academy and now plays for Kiyovu Sport, and was even called recently to play for Amavubi. Ambassadors Group Rwanda Ltd is a sports company whose mission is to contribute to sports development in Rwanda through talent development and football manufacturing, where every child deserves a ball made in Rwanda by Rwandans. In our academy, we make sure that every kid has his/ her own ball that he/she practice with.
Kids with Haruna Niyonzima from FERWAFA
Kids with Rene Uwineza, who plays for Kiyovu Sport and Amavubi
Kids at football festival
Ambassadors Group Rwanda Ltd has taken a significant step in advancing sports development by launching the production of high-quality, locally made footballs designed for all levels of play, including size 2, 3, 4, and 5.
As a company committed to nurturing young talent and promoting sustainable solutions in sports, Ambassadors Group Rwanda Ltd is proud to contribute to the “Made in Rwanda” initiative through the manufacturing of footballs that reflect Rwanda’s culture, identity, and resilience.
A Vision Rooted in Purpose and Faith
Founded with the support of Ambassadors Football International, a US-based Christian organisation, the company works closely with church partners, including ADEPR, EAR Diocese of Byumba, and UEBR.
Through these partnerships, more than 8,000 children across Rwanda participate in football programs where they not only develop their skills but also grow in character and faith through learning the Word of God.
Building Local Capacity Through International Collaboration
In March 2026, Ambassadors Group Rwanda Ltd hosted an international coaching training program in Kigali from March 6 to 13. The training brought together coaches from across Africa, including Nigeria, Liberia, Kenya, Mozambique, Zambia, South Africa, and Rwanda.
These coaches underwent intensive preparation to become Trainers of other coaches in their respective countries to start the community football programs to mentor and disciple the children as they develop their God-given talent.
During the training, participants used footballs manufactured locally by Ambassadors Group Rwanda Ltd, demonstrating the quality and durability of Rwandan-made sports equipment.
Leadership and Community Recognition
The event was attended by the District Executive Administrator representing Nyarugenge District, who commended the company’s role in developing young talent and promoting locally made products.
He highlighted the importance of such initiatives in creating employment opportunities for youth and strengthening Rwanda’s manufacturing sector.
Commitment to Quality and Identity
Speaking at the event, the Managing Director of Ambassadors Group Rwanda Ltd, Pastor Seneza Jean Paul, emphasised the company’s mission:
“We are proud to produce footballs that represent Rwanda. These balls carry our identity, our culture, and our colours. Anyone who sees them can recognise that they are made in Rwanda.”
He also noted that producing footballs locally addresses the challenge of relying on imported equipment, while ensuring that the products meet the specific needs of local playing conditions.
Innovation Solving Real Challenges
The CEO of Ambassadors Football International, Jonathan Ortlip, praised the initiative, noting that previously supplied footballs were insufficient and not well-suited to Rwanda’s playing environments.
Local production, he explained, provides a sustainable and practical solution, ensuring that every child has access to quality equipment.
Developing Talent Through the Football Academy
Ambassadors Group Rwanda Ltd continues to play a key role in football development through its Football Academy located in Nyamagabe District.
Young players who have passed through the academy are already making significant progress in their careers. These include:
Uwineza René, now playing for Kiyovu Sports and called up to the national team, Amavubi
Mugiraneza Bizimana Didier, promoted to the senior team of Gasogi United
Bana Etienne, currently playing for Ntare FC
Their journeys reflect the impact of structured training, mentorship, and opportunity.
Strengthening Coaching and Grassroots Development
In collaboration with FERWAFA, the company has also invested in coach education. In September last year, 33 coaches from Gicumbi District completed a training program and earned a License D certification.
This initiative strengthens grassroots football and ensures that young players are guided by qualified coaches.
A Future Where Every Child Has a Ball
Ambassadors Group Rwanda Ltd is driven by a clear mission: to ensure that every child has access to a football and the opportunity to play, grow, and dream.
By combining faith, sports, local innovation, and community impact, the company is not only shaping the future of football in Rwanda but also contributing to national development and youth empowerment.
Pastor Seneza Jean Paul, who heads Ambassadors Group Rwanda Ltd, presents a newly made football to the Executive Secretary of Kigali Sector, Rwikangura Jean, who was representing the Mayor of Nyarugenge District.
Ambassadors Group Rwanda Ltd manufactures balls in all sizes.
Ambassadors Group Rwanda Ltd manufactures balls in all sizes.
Participants were shown a series of steps to make a ball.
Ambassadors Group Rwanda Ltd aims to ensure that every child has a ball to play with.
This ball couldn’t compete with the playgrounds where children play.
The balls produced by Ambassadors Group Rwanda Ltd have their own logo.
Coaches were trained using balls manufactured by Ambassadors Group Rwanda Ltd.
The trainers who participated in this training came from different countries.
The guests also visited the ADEPR -Ambassadors camp, where they played with balls made by Ambassadors Group Rwanda Ltd.
Uwineza René, who plays for Kiyovu Sports, who moved to Ambassadors Group Rwanda Ltd, is now called up to the National Team ‘Amavubi’
Mugiraneza Bizimana Didier was promoted to Gasogi United’s senior team.
Bana Etienne plays for Intare FC.
