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Contacts

Norvege, Kalama

info@kickitambassadors.org

+250 788 262 750

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Impact

From Ambassadors Football Academy to National Team Amavubi 🇷🇼

At Ambassadors Group Rwanda Ltd, we believe in raising more than players. We raise purpose, discipline, and character.

His journey began here, in our academy, where he was shaped not only in football, but in mindset. Day after day, he committed himself to growth, choosing hard work when no one was watching.

Rene Uwineza from Ambassadors Football academy.

 
Today, we proudly see him wearing the Amavubi badge, representing Rwanda at the highest level.

This moment is bigger than football.
It is a reflection of what happens when talent is nurtured with purpose.

From Ambassadors Football Academy to the National Team, his journey is a testimony that greatness is built through discipline, consistency, and faith.

We are proud of him.
We celebrate him.
And we believe this is only the beginning.

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Trainings

Ambassadors Football Hosts Africa Tutors Training in Collaboration with Ambassadors Group Rwanda Ltd

Ambassadors Group Rwanda Ltd hosted a one-week coaches’ training in Kigali from 6th to 13th March 2026, bringing together participants from six African countries. The program focused on raising tutors who will train others in their communities, extending its impact across the continent. A key highlight was the use of footballs made in Rwanda, supporting local innovation in football development.

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Reports

A Special Visit: Honoring Mrs. Jennifer Jukanovich’s Partnership and Impact

Ambassadors Group Rwanda Ltd was honored to welcome Mrs. Jennifer Jukanovich to our office and football manufacturing unit. A valued friend and partner, she has consistently supported our mission and demonstrated deep compassion for children and young people in Rwanda. During her visit, we presented her with a locally made football as a token of appreciation for her continued partnership in empowering lives through football.

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Our Team

Welcoming Adrian and Daniel to Ambassadors Group Rwanda Ltd

Ambassadors Group Rwanda Ltd welcomes Adrian and Daniel from Canada as interns in our football academies. Sent by Bridges Beyond International, they are mentoring young players through football—supporting their growth in character, leadership, and faith.

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Community

The Joy of Selling: Changing Lives Through Football

There is great joy in laboring, producing, and selling a product when you know it carries a lasting impact. Every football sold contributes to the growth of children by helping them develop their football skills, learn teamwork and social values, and be discipled into the likeness of Christ through Christian coaching principles.

It was a privilege to supply these footballs to ADEPR Kagamba – Rwanda under a project supported by Compassion International. This partnership reflects our conviction that football is more than a game; it is a powerful tool to nurture character, faith, and talent, raising children who may one day represent Rwanda or compete on international stages.

Beyond the field, every ball sold creates opportunity. Each sale supports the employment of over 35 people, enabling them to provide for their families and meet daily needs. In this way, the joy of selling extends from the pitch to the home, building lives, sustaining families, and advancing God’s purpose through meaningful work.

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Our Team

2025: Bulding Something That Matters

In 2025, Ambassadors Group Rwanda Ltd advanced its mission through locally made footballs, job creation, coach training, player development, and a strategic partnership with sequa gGmbH. As we move into 2026, we remain committed to using sport as a tool for sustainable impact and transformation.

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Reports

🎄 A Christmas Message from Ambassadors Group Rwanda Ltd

Christmas is a season that reminds us of the greatest gift ever given – Jesus Christ, our hope and salvation. At Ambassadors Group Rwanda Ltd, this season calls us to reflect on the year behind us and the purpose that guides our work.

Through football, community engagement, and service, we have witnessed lives transformed and hope restored. Inspired by the love and humility of Jesus Christ, we are committed to using sport as a tool to build character, unity, and opportunity within our communities. Christmas reminds us that true impact flows from love, service, and faith in action.

As we celebrate the birth of our Lord and Savior Jesus Christ, we extend our heartfelt wishes to our partners, supporters, players, coaches, artisans, and communities across Rwanda. May His peace fill your homes, His joy strengthen your hearts, and His light guide you into the coming year.

Merry Christmas and Happy New Year from all of us at Ambassadors Group Rwanda Ltd.

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Impact

THE BALL THAT NEVER GAVE UP

In many communities across Rwanda, football begins long before a child ever touches a perfect ball. It begins with imagination, resilience, and a joy that refuses to fade. Children often play with balls that are worn-out, torn, and barely holding together. The covers split open, the threads hang loose, and the shape collapses with every kick. Yet to the children, these broken balls are treasures. They chase them across dusty fields, they practice until sunset, and they dream of becoming the players they see on screens. They never stop playing, and they never stop believing.

One day, a single broken ball sparked a new vision. Instead of seeing an object ready to be thrown away, someone saw a story of strength. They saw children whose passion was bigger than their challenges. That moment raised a powerful question: What if Rwanda could create its own footballs? What if children could finally play with balls that last, made locally and designed with their safety and dignity in mind?

This idea gave birth to AGR Ltd’s football-making project. The purpose was not to compete with major global brands but to uplift communities, empower local craft workers, and give children access to quality equipment that supports their dreams. Every ball produced carries the heart of that first worn-out ball, reminding us why this mission exists: to serve children, to honour their resilience, and to show that African-made products can meet global standards.

Today, this vision has grown into a movement. AGR Ltd is working to ensure that every child, whether in a village field or a town training ground, has a strong and safe ball to play with. Football becomes more than a sport; it becomes a tool for mentorship, character building, and discovering talent. Local manufacturing creates jobs, nurtures skills, and keeps economic value within the community. And as more children receive quality balls, more futures begin to open.

We are inviting partners who care about children and believe in the power of sports to transform lives. Foundations, churches, companies, and individuals can help sponsor balls, support academies, and expand our reach across the country. Every ball placed into the hands of a child becomes a gift of hope, a symbol of dignity, and a small push toward a brighter future.

AGR Ltd stands as proof that a dream born from a broken ball can grow into a mission that touches thousands. When we invest in children, we invest in the future. And it all began with young players who never gave up, even when the ball did.

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Football

Ambassadors Group Rwanda Ltd is excited to launch our newest campaign: 1,000 Balls for 100 Football Communities.

This past week, we successfully delivered 450 high-quality footballs to 45 communities across Rwanda. Through this initiative, over 10,000 children will have the opportunity to play, be mentored, stay active, and grow their football talents.

What makes this campaign even more meaningful is that every ball is proudly made in Rwanda, handcrafted by our young local artisans, 60% of whom are women. By choosing locally made balls, we are not only empowering children on the field but also creating dignified jobs and skills for Rwanda’s youth off the field.

AGR Ltd continues to collaborate with like-minded partners who share our vision of giving every child under 12 the opportunity to enjoy the beautiful game of football.

Together, we are shaping a brighter future — one ball, one child, and one community at a time.

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Football

The Stitch That Changed the Game: Empowering Rwandans Through Football Making

The Stitch That Changed the Game: Empowering Rwandans Through Football Making