Football
It all began with a simple vision: to make football available for every child in Rwanda. In villages, schools, and churches across the country, children gather with one dream, to play. But often, that dream was cut short by balls that burst too quickly or were never there at all. At Ambassadors Group Rwanda Ltd (AGR Ltd), we asked ourselves: What if Rwanda could make its own footballs stronger, child-friendly, and built for our fields?
What started as a dream slowly turned into reality. Today, AGR Ltd hand-crafts footballs right here in Rwanda, balls that last longer on the dusty pitches, rocky grounds, and grassy fields where children play every day. These footballs are not just products; they are stories of hope stitched together, each panel representing a promise that no child should be left out of the joy of the game.
This vision is no longer just ours. It is celebrated by the children who play, the parents who watch with pride, the churches and communities who disciple through football, and even by national leaders such as the Ministry of Sport and the Rwanda Football Federation, who see the deeper value in this movement.
One of the clearest pictures of this impact came during the ADEPR-Ambassadors Football regional and national tournaments. AGR Ltd provided 100 footballs to fuel the competition. Those balls carried the dreams of over 1,680 players who took part across the regions. From that number, 288 young players earned their place at the national stage.
The tournament ended with champions who will forever carry the memory:
- The boys’ team from Gacuba, Gisenyi lifting their trophy in joy.
- The girls’ team from Rweru, Bugesera proving that passion and teamwork know no boundaries.
Yet, beyond the medals and victories, every kick of the ball told a bigger story. Children learned to work as a team, respect their coaches, and play with integrity. They discovered that football is not only about scoring goals, but also about growing in character, learning life lessons, and being discipled for a brighter future.
At AGR Ltd, we are humbled to be part of this journey. Every ball we make is more than leather and stitches; it is a seed planted in a child’s life. And when those seeds grow, they bear fruit far beyond the football pitch.
