Trainings
At the recent SportsBiz Africa Forum, a gathering that drew dignitaries, business leaders, and sports innovators from across the continent, we at Ambassadors Group Rwanda Ltd (AGR Ltd) were honored to be part of the conversation on how sports can drive social and economic development in Africa.
The Forum provided a platform where nations and organizations explored how football and sport at large can be powerful tools for youth empowerment, education, and community transformation. For us, it was a special opportunity to share our story of locally made soccer balls, a simple idea with a profound purpose.
A Memorable Visit from a Legend
Among the many distinguished guests, one moment stood out: when Jay-Jay Okocha, one of Africa’s most celebrated football legends, visited our stand. Known for his dazzling skills and inspirational career, Okocha was curious to hear how AGR Ltd began producing high-quality soccer balls right here in Rwanda.
We shared with him a story that continues to inspire us every day: how young women who graduated from our soccer program are now part of the production team, crafting durable footballs that meet the needs of African pitches. What began as a small dream has grown into a solution that is attracting recognition, not only from football icons like Okocha but also from institutions such as the Ministry of Sports in Botswana and many other partners across the continent.
Balls with a Story and a Purpose
Every ball we make carries more than just stitches and panels, it carries stories of resilience, empowerment, and transformation. For us, making footballs is not just a business; it is a mission. Our goal is clear: to make disciples of Jesus as we make the balls.
Each ball is a symbol of opportunity:
- Opportunity for young people to play, dream, and grow.
- Opportunity for local communities to see innovation and job creation in action.
- Opportunity for the message of hope and purpose in Christ to spread through the beautiful game.
Looking Ahead
The SportsBiz Africa Forum reminded us that sport is more than entertainment; it is a force for development, unity, and hope. To have voices like JJ Okocha acknowledge and affirm our journey is both humbling and motivating.
We left the Forum encouraged and more determined than ever: to keep producing footballs in Rwanda, to keep telling our story, and to keep using
Sport as a tool for transformation in Africa.
Because in every ball we make, there is more than play, there is purpose.
